USSD
Unstructured Supplementary Services Data is a GSM service
that allows high speed interactive communication between the
subscribers and applications across a GSM Network. A session
oriented protocol -USSD is not a store and forward Service
USSD requests are processed instantaneously in contrast to
SMPP requests which are stored for transmission on the SMSC.
GPRS
GPRS (General Packet Radio Service) is a packet based
communication service for mobile devices. The service sends
"packets" of data over a radio wave (on the GSM network).
Packet switching works like a jigsaw puzzle: your data is
split into many pieces, then sent over the network and
reassembled at the other end. The service joins together
multiple speech channels to provide higher bandwidth data
connections for GPRS data users. The total radio bandwidth
is shared between the voice users and the data users.
WAP
Wireless application protocol (WAP) is an application
environment and a set of communication protocols for
wireless devices designed to enable manufacturer, vendor,
technology independent access to internet and advanced
telephony services.
WAP bridges the gap between the mobile world and the
internet as well as corporate intranets and offers the
ability to deliver unlimited range of value added services
to mobile subscribers independent of their bearer network or
terminal. Mobile subscribers can access the same wealth of
information from a pocket size device as they would get from
a desktop.
WAP also defines a Wireless Application Environment (WAE)
aimed at enabling operators, manufacturers and content
developers to develop advanced differentiating services
including a micro browser, scripting facilities, email and
world wide web to mobile handset messaging and mobile to
telex access.
LBS
Location based tracking is a service which is used to locate
the subscriber location. This identified location could be
used for providing various location-based services. These
could vary from tracking the fleet of vehicles by
transporters to doing promotions based on location of
subscriber. It is also a very useful utility service for the
corporate which want to keep track of their people in the
field. An important distinction between location based
services and other services is that this network based
solution is independent of both handset and Subscriber
Identity Modules (SIMs). Users are not required to have the
newest phone or a specific brand of phone. It is only the
operator who will keep track of the phone. This service may
require the acceptance of B-Party whose location is to be
disclosed based on how the service is implemented. Wireless
service providers can generate revenue from service
management, using a wealth of existing subscriber data.
VM
Subscriber subscribes to this service by calling a number
(which has to be configured at operator's end). Calls are
diverted to a voice mail box number (another number to be
configured at the operational end). Subscriber can choose to
divert the calls to this voice mail box number in case the
phone is out of reach, switched off, busy, not answered or
may be for all calls. This intelligent service will then act
as a personal assistant. Attend to the call, record the
message and notify the subscriber of the call which was
missed out. Details of this call would then be retrieved by
calling an (IVRS) number (provided by the operator).
IVR
Short for Interactive Voice Response, a technology in which
someone uses a touch-tone telephone to interact with a
database to acquire information from or enter data into the
database.
The IVR system incorporates Dialogic boards, can run on
Windows/Linux, is an open platform and can interact with a
varied forms of databases.
IVR technology does not require human interaction over the
telephone as the user's interaction with the database is
predetermined by what the IVR system will allow the user
access to.
CRBT
Instead of hearing the familiar “ring” tone when calling
someone, color ring back tone (CRBT) lets wireless service
subscribers play their favorite tune, sound, jingle, or
phrase to incoming callers. With the ability to choose the
ring tone a caller will hear, subscribers have an instant
way to express their own individuality — and enterprises
have the option to provide a customized message to the
calling party. The extensive penetration of mobile handsets,
particularly among developed countries has increased the
demand for a large variety of handset models and related
applications. The need for personal expression worldwide has
filtered into the cellular phone industry.
An important distinction between color ring back tones and
other services is that this network-based solution is
independent of both handset and Subscriber Identity Modules
(SIM's). .
Users are not required to have the newest phone or a
specific brand of phone. Therefore, operators have the
flexibility to offer personalized ring back services to all
types of subscribers (i.e., postpaid or prepaid, fixed or
mobile)
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